Black Friday 2023 is this Friday, 24 November. There’s no need to wait though as just about every retailer – including Amazon – is already offering big discounts.
Here you’ll find a hand-picked selection of the best offers on phones, laptops, tablets, TVs, air fryers, vacuums, electric toothbrushes, smart speakers and the other tech we know you’re after.
You’d be right to be suspicious of a lot of deals you see advertised. But our promise to you is that these are all genuinely good deals. Retailers tend to play fast and loose with the RRPs, and some even bump up prices and then offer “discounts” back to the usual price.
We keep an eye on prices all year round, so if we say it’s the cheapest we’ve ever seen it, you can be sure you’re getting a bargain. The discount might not be quite as much as the retailer might claim, but that doesn’t mean it isn’t the best possible price.
The really good deals tend to sell out fast so if you see something you like, don’t delay as you’re likely to miss out.
Best Black Friday deals in the UK
Get £100 off the Meta Quest 2 (128GB)
The Meta Quest 2 was £399 until recently, when the price dropped to £299. With an extra £50 off, plus £50 cashback, now’s the time to grab a real bargain (less that half the price of the new Quest 3). The Quest 2 is still a great bit of kit too, and you can read more about it in our five-star Meta Quest 2 review.
Best Black Friday deals in the US
Best Black Friday 2023 sales
If you want to hunt for deals yourself, here are some of the retailers and brands to check out.
You’ll also find many more deals in our Black Friday hub.
UK retailers
- Apple – Discounts usually start on Black Friday and typically involve a gift card worth up to £250 with select purchases
- Amazon
- Ancestry
- Argos
- AO.com
- Appliances Direct – Deals on TVs, phones, smart home and more
- Affordable Mobiles
- Belkin
- Box.co.uk
- Currys – TV deals, gaming, smart home, white goods, and more.
- Dell
- eBay
- Fonehouse
- Fitbit
- GiffGaff
- Google Store
- Green Man Gaming
- Hughes – TVs, laptops, home appliances and more
- John Lewis – Deals on home, fashion, electricals and gifts.
- Laptops Direct
- Microsoft
- Mobiles.co.uk
- Mujjo
- NordVPN – NordVPN is our top VPN pick. Also see the best Black Friday VPN deals.
- OnePlus
- pCloud – lifetime cloud storae
- Samsung UK
- Smyths
- Sky
- Three
- Very
US retailers
- Amazon
- Anker
- Apple – Shopping event normally starts 25 and ends 29 November, and you get a gift card worth up to $250 with select purchases
- Ancestry
- Best Buy
- B&H Photo Video
- Dell
- eBay
- HP
- Hyper
- Microsoft
- Mujjo
- My Heritage
- Samsung
- Satechi
- Target
- Twelve South
- Ubisoft
- Walmart
- QVC
When is Black Friday 2023?
Every year Black Friday falls the day after Thanksgiving, which we appreciate means little here in the UK. This year, Black Friday is on 24 November 2023 which means Cyber Monday is on 27 November 2023. Expect huge discounts all weekend in between, and most likely in the week of Cyber Monday too.
What is Black Friday?
After a holiday of giving thanks for family, friends, and settled life, American retailers opted to juxtapose Thanksgiving with a huge day of commercial spending. Who were we Brits to resist the allure of heavily discounted items, too?
It is debated whether or not Black Friday refers to a day retailers finally went ‘into the black’, meaning they finally made profit for the year thanks to heightened sales, or whether it actually has morphed from a description of horrible traffic in Philadelphia on the Friday after Thanksgiving.
When Black Friday first gained huge popularity about 10 years ago, it was usual to see newsreel of people physically fighting over big TVs in the middle of Walmart (or Asda in the UK, who has now opted to not take part because of the mayhem).
You can’t blame them really, as scenes often got out of hand at shops. But Black Friday has passed beyond trivial now as it has moved online, and it is serious business for retailers.
Black Friday tips
The most important thing to do when considering whether something is a good deal is to ask yourself: “Would I still want and buy this if it was full price?” Often the answer may be no, which means you need to think whether you’re saving money with a discount, or wasting it caught up in the excitement of a sale.
A deal for one person won’t be a deal for someone else, no matter how many times Amazon, Argos or John Lewis might tell you otherwise.
It isn’t unusual (or difficult, or illegal) for some retailers to put prices up on Black Friday. Yes, that’s right – sometimes discount prices are higher on Black Friday compared to the rest of the year because dishonest retailers know they will get more page views from people ready to click buy. Use resources like CamelCamelCamel or PriceSpy to compare prices in the past few months.
We’re offering more indepth Black Friday preparation tip in this dedicated article.