D.G. Yuengling & Son today announced the first step in its westward expansion with distribution of its iconic beers into Texas later this year.
The expansion is part of a joint venture with the Molson Coors Beverage Co. to increase Yuengling’s reach outside of its 22-state East Coast footprint. The brewery anticipates rolling out beer to Texas retail locations in the fall.
“We have heard from consumers all over the country who are excited to enjoy our beer, which is why we’re proud to announce that Texas will be the first Western state we’ll be expanding to,” Wendy Yuengling, chief administrative officer and sxith-generation family member, was quoted in a news release. “We are working hard to ensure our recipes and brewing traditions will be followed to our high-quality standards. We have passionate Yuengling fans in Texas, so we are excited to finally bring them the goods.”
Yuengling’s beers will be brewed in Texas at the Molson Coors Fort Worth brewery.
“We are excited to take the first step in our long-brewing partnership, a step that will provide tremendous growth opportunity for Yuengling and Molson Coors,” said Gavin Hattersley, president and CEO of Molson Coors Beverage Co. “By brewing Yuengling’s iconic beer at our world-class Fort Worth facility, we are going to make a lot of Texans happy.”
This expansion is the first since Yuengling and Molson Coors launched its new long-term brewing relationship, referred to as The Yuengling Co., in September.
“We believe there is a lot of opportunity in Texas and are committed to satisfying every fan with our portfolio of great beers,” said Pat Pikunas, general manager of The Yuengling Co. “Fans can expect to receive the same great tasting Yuengling beers they’ve come to know from our reputation as America’s Oldest brewery.”
In November, Yuengling broke ground on the revitalization of its Tampa campus, which will include a hotel, restaurant, beer garden, multiuse concert and entertainment pavilion and more, and is slated to open in early 2022. The campus is 2 miles from Busch Gardens.
