ETtechNew Delhi: Udaan, a business-to-business e-commerce patform, has signed partnership with Hummel for pan-India distribution of products of the Danish sportswear brand.
Founded in 1923, Hummel is one of the oldest sportswear brands in the business with roots in football and handball, and has previously been worn by iconic football teams such as Real Madrid, Tottenham Hotspur, Aston Villa, Benfica and the Denmark's national team.
In India, Hummel is retailing beyond sports shoes a wide array of products, such as T-shirts, sneakers, jackets, track pants, training jackets, sweatshirts, bags, accessories amongst others.
"We are excited to sign an agreement with hummel to be their exclusive pan-India distribution partner. We will use our extensive reach, tech-enabled platform and experienced team, to cater to hummel's existing and prospective customers across the country," Kumar Saurabh, head of lifestyle business at Udaan, said in a statement on Monday.
With benefits of immediate access and distribution efficiencies leveraging the power of e-commerce, over 2,500 brands have already partnered Udaan. These brands are leveraging Udaan's pan-India distribution network to reach out to over three million users with an everyday delivery cycle across 900 cities covering more than 12,000 pin codes. Udaan also provides marketing and sales support.
"Udaan has built an incredible team and digital network throughout India and we look forward to expanding our reach to consumers with an improved customer experience, Soumava Naskar, director for Hummel's India and Southeast Asia operations said in the statement. We are committed to this partnership and look forward to a credible and successful long-term association."
Founded in 1923, Hummel is one of the oldest sportswear brands in the business with roots in football and handball, and has previously been worn by iconic football teams such as Real Madrid, Tottenham Hotspur, Aston Villa, Benfica and the Denmark's national team.
Hummel continues to sponsor clubs and players within handball and football, Everton being one of them.
In India, Hummel is retailing beyond sports shoes a wide array of products, such as T-shirts, sneakers, jackets, track pants, training jackets, sweatshirts, bags, accessories amongst others.
"We are excited to sign an agreement with hummel to be their exclusive pan-India distribution partner. We will use our extensive reach, tech-enabled platform and experienced team, to cater to hummel's existing and prospective customers across the country," Kumar Saurabh, head of lifestyle business at Udaan, said in a statement on Monday.
With benefits of immediate access and distribution efficiencies leveraging the power of e-commerce, over 2,500 brands have already partnered Udaan. These brands are leveraging Udaan's pan-India distribution network to reach out to over three million users with an everyday delivery cycle across 900 cities covering more than 12,000 pin codes. Udaan also provides marketing and sales support.
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"Udaan has built an incredible team and digital network throughout India and we look forward to expanding our reach to consumers with an improved customer experience, Soumava Naskar, director for Hummel's India and Southeast Asia operations said in the statement. We are committed to this partnership and look forward to a credible and successful long-term association."
