West Ham dealt blow in their pursuit of Blackburn's Adam Armstrong as Rovers 'slap £25m price tag on red-hot striker despite his contract expiring next summer'
- Blackburn striker Adam Armstrong has already scored 20 goals this campaign
- West Ham boss David Moyes wants the frontman as cover for Michail Antonio
- The Hammers were hoping to sign him for £10million, but Rovers want £25m
Blackburn Rovers have demanded £25million for in-demand striker Adam Armstrong, striking a blow to chasing clubs like West Ham.
Armstrong, 24, has already scored 20 goals in all competitions this season, eclipsing last campaign's tally of 17.
Hammers boss David Moyes may be put off by Blackburn demanding £25m given the precedent of Championship strikers like Ollie Watkins successfully adapting to the Premier League.
Blackburn Rovers striker Adam Armstrong has already scored 20 goals so far this campaign
Rovers are demanding £25million for his signature despite his deal running out next summer
The former Brentford striker moved to Aston Villa for £28m in September and has 10 goals already this season.
However, Armstrong becomes a free agent in 2022, potentially providing a factor which may lower the transfer fee.
Blackburn also need to slap on a high price tag given Newcastle will receive a whopping 40 per cent of the profit on the diminutive striker.
West Ham boss David Moyes has been carrying out personal checks and analysis on Armstrong
The Champions League-chasing Hammers want him as cover for striker Michail Antonio
Moyes had hoped to bag the 5'6" frontman for as little as £10m, but will likely have to shell out more, even considering Armstrong's contract situation.
The ex-Everton boss has been carrying out personal analysis of Armstrong in a bid to find an adequate backup to Michail Antonio, who is the only out-and-out striker at the club.
West Ham lost half their money on record signing Sebastian Haller, selling him to Ajax at a huge loss after just 18 months, while fellow strikers Jordan Hugill and Albian Ajeti also left the London stadium last summer.
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