Matthew Selheimer, an IT veteran industry with 25 years of experience in cybersecurity, IT operations, and enterprise applications, has joined Bitdefender as senior vice president of marketing.

In his new role, Selheimer will be “responsible for driving awareness of Bitdefender’s market-leading products and managed services to fuel growth as demand for threat prevention, detection and response solutions increases.”

“I’m excited to join Bitdefender at a pivotal moment in the company’s history”, says Selheimer. “Bitdefender’s accelerated growth in business security is being driven by a unique ability to incorporate industry-leading native threat prevention within a cybersecurity portfolio for endpoints, cloud workloads and managed detection and response services.”

“I look forward to contributing my expertise to drive go to market strategies that helps businesses become more resilient as they grapple with today’s unpredictable cyber risk”, he adds.

Bitdefender cites Selheimer’s work experience.

“With more than two decades of working in cybersecurity and enterprise applications, Selheimer has deep technical knowledge and a demonstrated ability to drive increased solution demand by applying modern marketing principles”, Bitdefender notes.

Prior to Bitdefender, he held senior marketing, sales and business development roles for companies including Alert Logic, BMC Software, Deloitte & Touche, Informatica, and others. Most recently, he was chief marketing officer at PAS, a leader in industrial cybersecurity, where he helped lead the company to acquisition by Hexagon AB.

Bitdefender describes his new role. “Selheimer will create and execute a marketing and communications strategy that engages buyers based on their real-world needs and connects those needs to the Bitdefender value proposition and technical capabilities across endpoint protection, endpoint detection and response, managed detection and response, and cloud workload security. “

Steve Kelley, president and general manager of Bitdefender, says: “Selheimer adds to an impressive roster of senior leaders recently appointed to the Business Solutions Group who bring proven experience in helping customers solve today’s growing business security needs.”

Kelley concludes: “He is a transformational marketing leader, and his extensive experience for powering rapid growth through customer-centric brand positioning will be crucial in driving awareness for Bitdefender as we move forward in our journey and demand for cybersecurity solutions further increases.”