ED: LEGALIZED MARIJUANA FOR RECREATIONAL USE IN MASSACHUSETTS HAS CREATED A VARIETY OF OPPORTUNITIES, BUT ONE IN PARTICULAR, CANNABIS INFUSED SELTZER WATER IS IN THE EARLY STAGES OF DEVELOPMENT. MARIA: THE FIRST TO GET INTO THE GAME HERE IN MASSACHUSETTS IS MAKING ITS MARK ON THE INDUSTRY. HERE'S DOUG WITH TONIGHT'S MAD IN MASS. REPORTER: WHAT YOU'RE LOOKING AT MAY JUST BE THE NEXT BIG THING IN ADULT BEVERAGES. >> IT'S EQUAL PARTS SCIENCE AND FUN. REPORTER: MATT IS PRESIDENT AND CFO LE VIA. THIS CANNABIS INFUSED SELTZER WATER COMPANY WAS LAUNCHED IN FEBRUARY. >> WE LOOKED AT THE MARKET, LOOKED AT THE BEVERAGE SEGMENT ON A NATIONAL SCALE AND REALIZED THAT IT REALLY WAS SOMETHING THAT WAS NOT REPRESENTED IN MASSACHUSETTS. REPORTER: WHILE IT'S NOT ONLY REPRESENTING THIS NEW CANNABIS BEVERAGE MARKET, THEY ARE CORNERING IT. >> IN JUST A MATTER OF A FEW MONTHS, WE ARE ONE OF THE NUMBER ONE SELLING BEVERAGES IN THE NATION. >> THESE ARE THE MIXING TANKS. REPORTER: CHRISTEN ROGERS IS CHAIRMAN OF THE BOARD. SHE AND HER HUSBAND BEGAN THEIR QUEST FOR DEVELOPING THIS UNIQUE DRINK IN A WORK SPACE OVER THEIR GARAGE IN 2017. BUT IT WASN'T UNTIL THEY WERE INTRODUCED TO A CHEMIST WHO HELPED THEM UNLOCK THE SECRET T CREATING A CLEAR BEVERAGE. >> THIS IS WHAT GETS EXTRACTED FROM THE FLOWER. REPORTER: THE SECRET SAUCE IS HOW THEY COMBINE OIL AND WATER AND NOT MAKE THE END PRODUCT LOOK LIKE SALAD DRESSING. >> THIS WOULD BE THE OIL PLUS TH EMULSION, WHICH IS WHAT ALLOWS THE CANNABIS TO BIND WITH THE SELTZER. REPORTER: CURRENTLY, THEY MAKE THREE DIFFERENT FLAVORED OFFERINGS: RASPBERRY LIME ACHIEVE; LEMON LINE CELEBRATE; AND JAMBERRY DREAM. EACH PRESENTING THE CONSUMER WITH A DIFFERENT TYPE OF EFFECT. AS FAR AS THE EFFECT THIS MASSACHUSETTS COMPANY WILL HAVE ON AN INDUSTRY THAT IS REALL ONLY IN THE BEGINNING STAGES, FOR FOLKS HERE, THEY BELIEVE THE SKY'S THE LIMIT. >> RIGHT NOW, BEVERAGES REPRESENT JUST AROUND 2% OF OVERALL CANNABIS SALES. I DON'T KNOW FOR SURE WHAT THAT NUMBER WILL NET OUT AT IN THE FUTURE, BUT SUBSUBSTANTIALLY MORE. >> TO HELP YOU UNDERSTAND JUST HOW FAST LEVIA IS GROWING, CURRENTLY, THEY'RE CANNING AT A RATE OF 40 CANS PER MINUTE. NEXT MONTH WITH NEW EQUIPMENT, THEY'LL BE CANNING 100 CANS EVERY MINUTE. THEY SAY THAT'S JUST SO THEY CAN KEEP UP W