Grundfos befomes first pump company in India to launch its brand store on Amazon India

Advanced pump solutions provider Grundfos India on Thursday announced the launch of its domestic range of products on Amazon.

This makes Grundfos the first standalone pump company in India to create a Brand Store on Amazon offering 15 of its modern home and garden water products for domestic use.

Creating a brand store on Amazon makes Grundfos’ water technology for domestic purposes more accessible to customers across India and quickens the process of exploring products through its multipage browse experience, enabling buyers to easily identify the product offerings at their fingertips, the company said in a statement.

"With the listing on Amazon, we have now entered a new age of customer engagement. Our Brand Store on Amazon translates the essence of the display area of a brick-and-mortar store into a digital platform. Our products are available on this well-curated display, ensuring an optimal purchase experience and customer satisfaction. Online customers can avail the same benefits as that of offline stores, such as free commissioning," Ramanan Viswananthan, Area Sales Director – Domestic Building Services, INDO Region, Grundfos said.

Currently, Grundfos is offering the series of domestic pressure booster pumps SCALA2, CMB, UPA and submersible drainage pumps KP and KPC. Accessories such as Tanks, GIDPC Panel and Flow Sensor for its UPA domestic booster pump has also been listed on Amazon and visible on its Brand Store.

“We are excited to enable listing of the wide range of Grundfos products on our marketplace. With consumers exploring a wider range of home appliances online, the introduction of Grundfos’ domestic range of pumps will further strengthen customer selection in this domain. With this, we aim to expand the selection of products available on Amazon.in and ease the shopping experience for our consumers,” said, Santanu Debroy, Category leader, Amazon India.