Skincare brand Minimalist raises Rs 110 crore in funding

CHENNAI: New-age beauty and skin care brand Minimalist has raised a Series A funding of Rs 110 crore (around $15 million) from multiple international investors in just nine months of its launch.
The round was led by Sequoia Capital India, with participation from Unilever Ventures.
The brand plans to utilise the funds to enhance its infrastructure and R&D capabilities, launch in global markets and double down on its content creation efforts around beauty and skincare.
Launched in 2020 by Mohit and Rahul Yadav, Minimalist claims it has so far served over one million customers, and deals in science-backed beauty products for both women and men around solutions to acne, pigmentation, excess sebum, dull skin and others. The brand retails through its own website and via e-commerce portals like Amazon, Nykaa, Flipkart, Myntra, and numerous other marketplaces.
“Consumers today are looking beyond marketing claims and are seeking efficacy based skincare products. Our growth so far proves that a radical change in skincare industry is underway," Mohit Yadav, co-founder - Minimalist, said.