Vizianagaram leads in fortified rice distribution

Visakhapatnam: Vizianagaram district has distributed 34,277 metric tonnes of fortified rice in the last three months. According to data from National Family Health Survey, 78.7% children and 75% women in Vizianagaram district are anaemic and suffer from malnutrition.
Keeping this in mind, Vizianagaram was chosen as a pilot district to supply fortified rice to ration card holders.Distribution was launched in Bobbilli and Parvathipuram assembly constituencies, in April 2020 and May 2020, respectively.
It was extended to the entire district in June 2021. Officials estimate the district needs about 1.45 lakh metric tonnes of fortified rice every year for distribution under the government supply system.
A central government team, during a recent visit to the district, expressed their satisfaction over the implementation the initiative. The district officials are planning to procure rice needed for distribution from the local millers this kharif season.
Vizianagaram district collector A Surya Kumari said there are misconceptions about fortified rice. “The fortification process will help avoid micronutrient deficiencies and improve essential vitamins and minerals required for healthy growth. We have asked the officials to speak on the benefits of this rice variety and create awareness among the public,” said Surya Kumari.
Project director, women development & child welfare, M Rajeswari, said, “We have observed an increase in the haemoglobin levels in pregnant women consuming fortified rice.”