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Focusing on veterans issues, Hassan launches first TV ad more than a year before 2022 election

Broadcast, cable, radio, online included in six-figure, multi-week buy

Sen. Maggie Hassan
Courtesy Maggie for NH
Sen. Maggie Hassan
SOURCE: Courtesy Maggie for NH
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Focusing on veterans issues, Hassan launches first TV ad more than a year before 2022 election

Broadcast, cable, radio, online included in six-figure, multi-week buy

Sen. Maggie Hassan, potentially facing a tough fight for a second term, on Tuesday is launching her first television ad more than a year before the November 2022 election, focusing on her work on veterans’ issues.Hassan, a member of the Senate Veterans Affairs Committee, begins the ad by talking about her father, Robert Coldwell Wood, having fought in the Battle of the Bulge during World War II and by saying, “He came back determined to make sure that our country was worth of the sacrifice he had seen on the battlefield.”Ed McCabe, a Bronze Star recipient and U.S. Army veteran from Dover, appears in the ad, saying, “Senator Hassan understands what her father went through. She knows veterans aren't Republican or Democrat. She says they all fought for this country.”“Our job is to make our country ever worthy of that service,” Hassan says, and McCabe adds, “And she'll work with anyone to solve issues for veterans.”The Hassan campaign said the six-figure buy launches Tuesday on broadcast and cable television, as well as on radio and online -- and will continue for several weeks.For the Hassan campaign, the ad counters a continued onslaught of attacks against her on television and digitally by pro-Republican groups, including several associated with Senate Minority Leader Mitch McConnell.View the ad here and below.Hassan may face the toughest reelection bid of any sitting Democratic senator next year if Republican Gov. Chris Sununu jumps into the race. He is being heavily recruited by McConnell and other top Washington Republicans to run.With the Senate split 50-50 and the Democrats having a single-vote majority in the person of Vice President Kamala Harris, winning the New Hampshire seat is crucial to both parties and if Sununu runs would be the top race on the national radar.Hassan’s campaign already has huge resources of its own to draw from in her effort to defend her seat.Through June 30, Maggie for NH raised $11.7 million and entered July with $6.5 million in cash on hand. The next federal filing deadline is in mid-October for funds raised and spent through the Sept. 30 end of the third quarter.Hassan set fundraising and cash-on-hand records for three consecutive quarters this year.Hassan has also hired a senior leadership team and several organizers – the campaign says Maggie for NH has 14 full time staffers on board.The New Hampshire Democratic Party in early August launched its coordinated campaign, OrganizeNH, a grassroots effort to reelect Hassan as well as U.S. Reps. Chris Pappas and Annie Kuster and Democrats down the ticket. The party said it was its earliest ever launch of its coordinated campaign.Meanwhile, the Hassan campaign said Hassan has been a champion for veterans and has worked in a bipartisan basis on their behalf.The campaign said the senator and former governor “worked across the aisle to lower taxes for Gold Star families, expand veterans’ access to mental health care and ensure that all veterans can receive the COVID-19 vaccine at VA facilities.“Senator Hassan also helped pass the bipartisan Deborah Sampson Act, helping remove barriers to care facing women veterans, and the bipartisan Veterans Appeals Improvement and Modernization Act, which will reduce wait times at the VA and make it easier for veterans applying to receive benefits,” the campaign said.“As a member of the Senate Veterans Affairs Committee, the Senator is working with both parties on legislation to help veterans transition into the civilian workforce and to support rapid search-and-rescue efforts to help locate at-risk veterans when they go missing.”

Sen. Maggie Hassan, potentially facing a tough fight for a second term, on Tuesday is launching her first television ad more than a year before the November 2022 election, focusing on her work on veterans’ issues.

Hassan, a member of the Senate Veterans Affairs Committee, begins the ad by talking about her father, Robert Coldwell Wood, having fought in the Battle of the Bulge during World War II and by saying, “He came back determined to make sure that our country was worth of the sacrifice he had seen on the battlefield.”

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Ed McCabe, a Bronze Star recipient and U.S. Army veteran from Dover, appears in the ad, saying, “Senator Hassan understands what her father went through. She knows veterans aren't Republican or Democrat. She says they all fought for this country.”

“Our job is to make our country ever worthy of that service,” Hassan says, and McCabe adds, “And she'll work with anyone to solve issues for veterans.”

The Hassan campaign said the six-figure buy launches Tuesday on broadcast and cable television, as well as on radio and online -- and will continue for several weeks.

For the Hassan campaign, the ad counters a continued onslaught of attacks against her on television and digitally by pro-Republican groups, including several associated with Senate Minority Leader Mitch McConnell.

View the ad here and below.

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Hassan may face the toughest reelection bid of any sitting Democratic senator next year if Republican Gov. Chris Sununu jumps into the race. He is being heavily recruited by McConnell and other top Washington Republicans to run.

With the Senate split 50-50 and the Democrats having a single-vote majority in the person of Vice President Kamala Harris, winning the New Hampshire seat is crucial to both parties and if Sununu runs would be the top race on the national radar.

Hassan’s campaign already has huge resources of its own to draw from in her effort to defend her seat.

Through June 30, Maggie for NH raised $11.7 million and entered July with $6.5 million in cash on hand. The next federal filing deadline is in mid-October for funds raised and spent through the Sept. 30 end of the third quarter.

Hassan set fundraising and cash-on-hand records for three consecutive quarters this year.

Hassan has also hired a senior leadership team and several organizers – the campaign says Maggie for NH has 14 full time staffers on board.

The New Hampshire Democratic Party in early August launched its coordinated campaign, OrganizeNH, a grassroots effort to reelect Hassan as well as U.S. Reps. Chris Pappas and Annie Kuster and Democrats down the ticket. The party said it was its earliest ever launch of its coordinated campaign.

Meanwhile, the Hassan campaign said Hassan has been a champion for veterans and has worked in a bipartisan basis on their behalf.

The campaign said the senator and former governor “worked across the aisle to lower taxes for Gold Star families, expand veterans’ access to mental health care and ensure that all veterans can receive the COVID-19 vaccine at VA facilities.

“Senator Hassan also helped pass the bipartisan Deborah Sampson Act, helping remove barriers to care facing women veterans, and the bipartisan Veterans Appeals Improvement and Modernization Act, which will reduce wait times at the VA and make it easier for veterans applying to receive benefits,” the campaign said.

“As a member of the Senate Veterans Affairs Committee, the Senator is working with both parties on legislation to help veterans transition into the civilian workforce and to support rapid search-and-rescue efforts to help locate at-risk veterans when they go missing.”