Dir Tourism Kashmir, Jammu meet with Bollywood production houses to promote film tourism

Director Tourism, Kashmir, Dr G N Itoo and Director, Tourism, Jammu, Vivekanand Rai, who were on a promotional visit to Maharashtra on September 16 held a series of discussions with leading Bollywood production houses and filmmakers and impressed upon them to further revive their connections with Jammu and Kashmir.

During their interactions, the visiting officers underscored the potential of film tourism in Jammu and Kashmir and the need to further strengthen the bond the place has had with Bollywood.

The officers informed the leading producers and film personalities that recently the J&K administration has launched a Film Policy, which is aimed at providing a single window mechanism for shooting movies. They were informed that the Film Policy aims at incentivising shootings in the UT. The policy has made the shooting permission process hassle free. It also includes incentives for producers opting for J&K as a shooting location. The Tourism Department would be doing all coordination in this regard.

The film units which Dr Itoo and Vivekanand Rai had deliberations with included heads of Reliance Entertainments, Yash Raj Productions, Mukesh Bhatt Productions, Producers Guild, Motion Picture Association of America, Excel Entertainment and other production houses.

Most of the film units and production houses evinced warm response to the call to shoot in Jammu and Kashmir while reaffirming to promote J&K through their film projects and hoped to shoot their upcoming projects in the UT. They recalled with nostalgia their past connections with J&K and the warmth they have received from the local people.

ALSO READ | Aamir Khan, Kiran meet J&K Lt Governor, discuss making the state a favourite shoot location