Margaret Dabbs London is set to launch in global travel retail at the upcoming Virtual Travel Retail Expo.
A Silver Partner of the event, which will take place 11-15 October, the brand is a well-known specialist in the care of feet, hands and legs and operates a chain of clinics in the UK, the Middle East and Spain. Margaret Dabbs London is represented in travel retail by GMAX Travel Retail, which, as reported, was set up by Garry Maxwell last year.
Margaret Dabbs London is intent on expanding its network and brand Founder Margaret Dabbs sees travel retail as a key opportunity. She believes its products and clinic services, are ideal for the channel as care for these parts of the body is particularly critical when travelling.
“I am particularly delighted to be introducing my service and product offering into travel retail,” she told The Moodie Davitt Report.
“When I started my business many years ago I knew that the care of hands, feet and legs was a sadly neglected part of the beauty market and I set about doing something about it by producing what I believe are world-class products and services.
“I am very pleased that these can now be made available to travellers at airports and on cruise lines to enjoy whilst away from home. The feet and legs in particular are exposed more than ever when we are on holiday and travelling and it is important that we are confident and that these are the best they can be,” Dabbs added.
“As the global leaders in luxury treatment products for feet, hands and legs, we believe that Margaret Dabbs London products are the perfect match for travel retail.
“We are delighted to offer, for the first time ever, a range of airline exclusive retails gift sets, and look forward to sharing more information on our retail range and amenities with visitors to our stand at the Virtual Travel Retail Expo.”
Maxwell added: “With an impressive range of products and clinics in leading UK stores and Dubai shopping malls, and a strong presence online, the brand has huge potential in the channel, especially in airports and on cruise lines.
“I believe that demand for the Margaret Dabbs London product range in airport shops and cruise ships will be strong as travellers begin to realise what an enhancement to their travel they will be.”
Margaret Dabbs London was founded in 2004, when foot specialist Margaret Dabbs identified a significant gap in the beauty market for medically credible and premium cosmetics solutions for foot, hand and leg care. Dabbs started in medical consulting rooms, added Harrods to her list of clinics and opened her flagship store in Marylebone, London in 2009. Her product range, with formulas based on her skill and expertise gleaned from years as a podiatrist, was quick to follow. The brand is rated as a worldwide leader for luxury care of feet, hands and legs, with products available at top retailers and treatments performed at some of the most luxurious hotels and spas globally. |
Margaret Dabbs London foot products aim to “unlock the door to new feet and a walking on air experience”.
The products are suitable for men and women. The range includes the award-winning Intensive Hydrating Foot Lotion, in a travel handy 75ml tube, the Intensive Treatment Foot Oil 100ml and the antibacterial Foot Hygiene Cream 100g, dabbed as a “miracle in a jar” and “an absolute SOS for feet”.
The 100ml Exfoliating Foot Scrub combines ground tea tree leaf with pumice while the 30 ml Pure Cracked Heel Treatment Balm, is enriched with manuka tree and oregano oils, cocoa and shea butters and forms part of the brands Vegan friendly range.
Margaret Dabbs London said its hand range “brings a new dimension to hand care”, utilising ingredients which are usually reserved for anti-ageing facial products.
The leg range features results-driven formulations to make legs lighter, firmer, slimmer and toned.
The powerful formulations are described as “the perfect solution for legs that look and feel their very best on the beach, but also to soothe and provide instant relief for puffy or swollen legs and ankles after long-haul flights”.
Contact: To set up a meeting with Margaret Dabbs London (Stand BT-S3) and Garry Maxwell at the Virtual Travel Retail Expo please email g.maxwell@gmaxtr.com
