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Chick N Max hires fine-dining chef to elevate menu

Chick N Max hires fine-dining chef to elevate menuIt's been one year since fast casual franchise Chick N Max welcomed Robert Kabakoff as its culinary director. Provided


It's been one year since fast casual franchise Chick N Max welcomed Robert Kabakoff as its culinary director to help elevate menu offerings and accelerate its franchise expansion goals.

"Acquiring top talent is paramount to any franchise's growth, and we can't be more pleased with Chef Robert's contributions thus far," Chick N Max founder Max Sheets said in a company press release. "His depth of knowledge and experience, combined with his excitement to create fresh, new, innovative dishes, keeps us on the cutting edge and will no doubt continue to play an important role as we enter a new era of growth for Chick N Max."

Kabakoff, a graduate and board member of the Culinary Institute of America, has served as the corporate executive chef and director of Culinary Training for Hillstone Restaurant Group, a privately held collection of upscale restaurants with over 45 locations in major cities across the country. In 2003, he opened RHK Consulting Group along with restaurants in Bend, Oregon; Chicago, Illinois; Spanish Fort, Alabama; Cedar Rapids, Iowa and Washington, D.C.

He's also the recipient of various awards, including Chef de Cuisine and Phoenix's Chef of the Year, as well as the National Champion of Hot Food Cooking.

Since joining Chick N Max, the chef has revamped the brand's Smoked Chicken Sandwich lineup and completely updated the Classic Smoked Chicken sandwich, moving the sandwich to almost first in the sales mix lineup, Sheets said. He has also created four sandwiches, built a library of limited-time offer sandwiches, added two sides and refreshed several menu items and recipes. Finally, he has helped to lay out the new unit kitchen for enhanced sales per hour capabilities along with improved speed of service. He's also improved several of Chick N Max's negotiated supply contracts.

"This is a tremendous opportunity," said Kabakoff. "Chick N Max is going in the right direction — we are opening new corporate stores, increasing same-store sales, and eyeing the future with great optimism when it comes to franchise expansion. I look forward to continuing to play an important role in that growth."

The excitement surrounding Chick N Max comes a few months after the Wichita, Kansas-based franchise officially launched its franchise opportunity and plans to expand across the Central and Southeastern United States.

With three corporate-owned restaurants already serving throngs of customers throughout Wichita, Chick N Max intends to double its footprint by the end of next year and open as many as five new restaurants each year thereafter. The growth will be primarily achieved through multi-unit franchising and initially target select markets throughout Kansas, Missouri, Nebraska, Oklahoma, Texas and the Southeast United States.


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