AppGallery Has Declared The Most Recent Expansion To Its Growing Collection Of Apps With The Launch Of One Of The Major Cinema Chains In Saudi Arabia, “muvi Cinemas”

AppGallery, Huawei's official app distribution platform, has recently expanded its app portfolio offering through a partnership with “muvi Cinemas”, one of the major cinema chains in Saudi Arabia. This partnership places “muvi Cinemas” on the world's third-largest app distribution platform with more than 550 million monthly active users, in addition to a vast customer base in the Middle East and the Saudi market in specific.

 “muvi Cinemas” is the first home-grown cinema brand in the Kingdom of Saudi Arabia. Established in 2019 with headquarters in Riyadh, it is owned and operated by “muvi Cinemas Co”, and it has an aggressive expansion plan: by the end of 2021, “muvi Cinemas” will have 21 new sites by adding an additional 9 new sites to their current portfolio that include new cities such as Unaizah and Khamis Mushait, apart from the current cities they are operating in today, which are Riyadh, Jeddah, Dhahran, Dammam, Al Ahsaa, Jubail, Buraidah and Taif.

On this occasion, Vice President of Huawei Tech Investment Saudi Arabia Mr. Bill Yu said: “We are delighted to expand our partnership with “muvi Cinemas” to the Saudi market by offering users an additional entertainment service platform to choose from. This partnership highlights AppGallery commitment to provide users with a wide range of high-quality and innovative apps that meet the needs of local users. Moreover, it shows the interest of local developers who are quickly realizing the wide-ranging benefits of listing with AppGallery”.

Marketing Director of “muvi Cinemas”, Mr. Mahmoud Mirza, commented on this partnership stating that “we are excited to partner with Huawei’s Ecosystem. This brings the best booking experience for our customers across the Kingdom by being accessible through a dynamic and friendly App that aims to enhance the customer journey”.

With that in mind, “muvi Cinemas” also agreed to take the first step in investing with Huawei Ads in their campaigns, which will result in more future integrations between Huawei’s Ecosystem and “muvi Cinemas”.  

Being one of the top three global app marketplaces, AppGallery offers a wide variety of global and local apps across 18 categories, including navigation and transport, news, social media, and others. AppGallery has concentrated its efforts in working with developers on both a local and global scale to bring the most relevant apps to users, boosting the number of developers working with the platform and delivering more choices to consumers worldwide. The Huawei Mobile Services (HMS) ecosystem has seen a surge in apps integration, with more than 141,000 applications currently available¹ and over 4.5 million developers registered on the HMS platform.