India's leading food-tech company launches nutritious plant-based Chicken Nuggets and Chicken Keema Now in the Pink City of India

October 19th, 2021: The Pink City of India is the ultimate treasure hunt of absolutely breathtaking architecture, vibrant culture coupled with handicrafts, traditional jewellery and fabrics. The city is also a hotspot for delicious vegetarian and non-vegetarian delicacies. In this context, Blue Tribe, a food tech company vigorously working on a mission to reinvent global meat consuming methods, is preparing to launch plan-based Chicken Nuggets and Chicken Keema. The idea is to counter the overwhelming consumption of non-vegetarian food and replace it with healthy, crunchy and juicy plant-based alternatives. The products are available on Blue Tribe's official website is the cultural hub of prismatic Rajasthani culture filled with folk songs and dances, historical monuments and fresh-flavoured cuisines. From Laal Maans--a special mutton curry, Chicken Lollipop to typical Rajasthani Thali (Daal, Bati, Churma, Kheer & Sangri, Ghatte ki Sabzi) mixed with typical Rajasthani spices, the city is heaven on Earth for food lovers. However, with over-consumption of animal-based food products becoming a prime factor behind the continuously deteriorating conditions of the environment, it is time to introduce Jaipur to revamped plant-based meat substitutes. Blue Tribe's plant-based products are made with handpicked natural ingredients, carefully selected spices and futuristic food science techniques, making them almost like a meat replica with sustainable and ecologically sound attributes.

Speaking on this occasion, the Co-founder of Blue Tribe, Sandeep Singh, said“Almost every day, we can witness one sign or another proving that the environmental conditions are getting progressively worse, and most of us continue to think that there's nothing we can do on an individual level. However, we are here to tell you that we all can contribute and make a conscious step towards the rejuvenation of our ecosystem. With Blue Tribe's plant-based meat products, non-vegetarian lovers can take that much-needed step towards a healthy and sustainable diet that won't hamper the balanced food cycle and keep the taste and texture similar to conventional meat items. Our Chicken Nuggets and Chicken Keema have already taken a prime spot in the hearts of many non-vegetarian lovers across the country, and now we plan to do the same in Jaipur.”

He further added,“After introducing plant-based Chicken Nuggets and Chicken Keema to this beautiful rainbow-like city, we will be bringing a variety of other plant-based meat products that are crispy from the outside and soft from inside. Our products are laced with rich protein and high nutritional value that are traditionally found in meat products. We are working on integrating Vitamin B12 and similar attributes as well. We are thrilled to bring our products to the Pink City of India and aim to continue offering healthier and tastier plant-based meat products to everyone.”

It is pertinent to mention that Blue Tribe has already launched several plant-based meat products in Delhi, Mumbai, Pune, Ahmedabad, Bengaluru, Hyderabad, Kochi, Chennai, Kolkata, Chandigarh Tricity, Lucknow and now in Jaipur. The brand has been garnering fantastic traction from both non-vegetarian and vegetarian food lovers in all these cities. It is now planning to expand the reach of mouth-watering plant-based meat products in other parts of the country.


About Blue Tribe

Blue Tribe is co-founded by Sandeep Singh and Nikki Arora Singh to offer an alternative for meat in the food supply chain of India. The core team involves the founders, Dr. Navneet Singh Deora, PhD, Chief Technology Officer; Nirvaan Thacker, Consultant Chef; and Sohil Wazir, Chief Commercial Officer. The company is on a mission to revolutionize how India eats its meat with a team dedicated to make the world a better place through constant research and innovation in Food Science. It provides plant-based meat products that are every bit as natural and delicious as animal meat, while also positively impacting the environment and the planet. Products like plant-based frozen minced chicken and chicken nuggets taste, look, feel, and cook like meat!

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