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Small businesses kick off holiday season as supply chain issues linger

Downtown Santa Cruz
KSBW
Downtown Santa Cruz
SOURCE: KSBW
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Small businesses kick off holiday season as supply chain issues linger
Small Business Saturday was in full swing on the Central Coast over the weekend. After taking a year off due to the pandemic, local businesses opened their doors to customer once again for some much needed business. “Last year during the holiday season, you almost didn't want people to come in the store because everyone was so scared and this year, we really want to see everybody,” said Book Shop Santa Cruz owner, Casey Coonerty Protti. The American shopping holiday always follows Thanksgiving as a way to kick off the most important sale season of the year. As shop owners hope for more customers, they are also dealing with the supply chain issues that's impacting just about every business.“Can't get bookmarks or paper bags or receipt paper. Anything we need to do business. So pretty much for the last four months, my whole life has been trying to deal with supply chain issues," said Coonerty Protti.The supply chain issues forced Coonerty Protti to order product earlier and in larger amounts this year.“Usually we can restock those things throughout the season and this year we've been told by our warehouses that once we have our initial supply, that's all we're going to get,” said Coonerty Protti. Which is ultimately resulting in everything costing more for business owners and customers can expect some of those price increases to be passed on to them. “There has been some price adjusting here and there to counteract what we have to go through," said Walnut Avenue Cafe owner, Mike Babadilla.A problem longtime business owners said they’ve never seen before and don't expect to go away anytime soon. “It’s really a 2021 issue. I think we started realizing it in the summer and then it’s really ramped up over the fall," said Coonerty Protti. "We hear it’s going to go all the way into next year, maybe through summer and maybe even into the next holiday season."

Small Business Saturday was in full swing on the Central Coast over the weekend. After taking a year off due to the pandemic, local businesses opened their doors to customer once again for some much needed business.

“Last year during the holiday season, you almost didn't want people to come in the store because everyone was so scared and this year, we really want to see everybody,” said Book Shop Santa Cruz owner, Casey Coonerty Protti.

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The American shopping holiday always follows Thanksgiving as a way to kick off the most important sale season of the year.

As shop owners hope for more customers, they are also dealing with the supply chain issues that's impacting just about every business.

“Can't get bookmarks or paper bags or receipt paper. Anything we need to do business. So pretty much for the last four months, my whole life has been trying to deal with supply chain issues," said Coonerty Protti.

The supply chain issues forced Coonerty Protti to order product earlier and in larger amounts this year.

“Usually we can restock those things throughout the season and this year we've been told by our warehouses that once we have our initial supply, that's all we're going to get,” said Coonerty Protti.

Which is ultimately resulting in everything costing more for business owners and customers can expect some of those price increases to be passed on to them.

“There has been some price adjusting here and there to counteract what we have to go through," said Walnut Avenue Cafe owner, Mike Babadilla.

A problem longtime business owners said they’ve never seen before and don't expect to go away anytime soon.

“It’s really a 2021 issue. I think we started realizing it in the summer and then it’s really ramped up over the fall," said Coonerty Protti. "We hear it’s going to go all the way into next year, maybe through summer and maybe even into the next holiday season."