Alvaro Morata's agent shuts down claims Barcelona will sign the former Chelsea striker on loan during the January transfer window... insisting he is 'happy at Juventus' despite transfer talk

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Barcelona's hopes of signing Alvaro Morata on loan appear to be all-but over as one of his representatives has claimed he is happy at Juventus. 

Morata is currently playing football for Juventus while on loan from parent club Atletico Madrid - who he joined from Chelsea in July 2020 in a deal worth £58million. 

However, the former Real Madrid striker had been linked with a return to LaLiga as the bitter rivals of his former club had reached out in regards to a loan deal.   

Barcelona's hopes of signing striker Alvaro Morata (above) on loan appear to be all-but over

Barcelona boss Xavi is said to be a huge fan of Morata and his versatility in forward areas

Barcelona have been searching for a striker during the January window despite already signing Ferran Torres from Manchester City for £55m. 

The Catalans are also looking to add depth to their attack due to Ansu Fati's recent injury issues this season. 

Therefore, they turned their attention to Morata - who excelled in his first spell in Turin before struggling to perform this season.  

Previous reports had stated that a deal between Morata and Barcelona was '95 per cent complete'. However, Marco Branca - who works for the agency that represents Morata - has said the striker is happy at Juventus. 

Speaking to Gazzetta dello Sport via Football Italia, Branca said: 'The road to Barcelona is no longer durable. Alvaro feels well in Turin and we'll see what will happen with Atletico Madrid in the summer.

They wanted to sign Morata despite signing Ferran Torres from Manchester City for £55m 

Marco Branca who works for the agency that represents Morata has said he was happy at Juve

'I am optimistic about his future in Black and White. Like Benzema, he works a lot for the team and he wasn't scoring many goals with Cristiano Ronaldo.' 

Therefore, Barcelona may have to wait until the summer to sign the 29-year-old striker as a January move appears to be off the cards. 

Nevertheless, Xavi is eager to agree a deal with Morata as he wants a six-yard box finisher; someone who will get on the end of crosses and turn Barcelona’s domination into goals. 

Xavi also likes Morata's enthusiasm in the press and his tenacity to close down players. He believes this could work well within his system.