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Audi adds Apple Music to selected models globally

The Apple Music integration will be included in nearly all Audi vehicles in Europe, North America and Japan starting with the 2022 model year. The integration will be conveniently rolled out to vehicles already on the road via an automatic over-the-air update, Audi stated.

  • Updated On May 21, 2022 at 09:07 PM IST
Read by: 100 Industry Professionals
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New Delhi:
Luxury carmaker Audi announced that it is integrating Apple Music, premium music streaming subscription service, directly into its select models. The company said that adding Apple Music into the infotainment system gives users the ability to access their subscription directly and intuitively from the Multi-Media Interface (MMI) screen using in-car internet data.

“Integrating Apple Music into the Audio infotainment system marks the next step in the collaboration between Audi and Apple,” said Christiane Zorn, Head of Product Marketing, Audi. “For our customers, it means that we are offering them direct access to their own personalized listening experience. This is our understanding of a premium digital in-car experience. At Audi we are systematically driving the digitalization of the vehicle and we are convinced that the interior is increasingly developing into a third living space”.

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The Apple Music integration will be included in nearly all Audi vehicles in Europe, North America and Japan starting with the 2022 model year. The integration will be conveniently rolled out to vehicles already on the road via an automatic over-the-air update, Audi stated.


The new Apple Music integration will allow customers to access their personal Apple Music account directly from the Audi infotainment system, with no bluetooth or USB required, a media release said. After linking an active subscription to the vehicle, Apple Music subscribers can access Apple Music’s full catalog of 90 million songs, and tens of thousands of playlists, including hundreds of new mood and activity playlists, personalized mixes, and genre stations – all ad-free.

Apple Music will turn an Audi into a concert hall on wheels. For example, the signals from the speakers can be controlled with an individual time offset and thus reach the listener simultaneously. Sound design goes even further to create the ultimate acoustic experience. This is where the Audi sound developers adjust the frequency response to create the typical, but still subjective, Audi sound.


Audi has been working with Bang & Olufsen, which has resulted in the development of some exceptional sound systems, such as the B&O Premium Sound System with 3D sound in the Audi e-tron GT1. Here, 16 speakers including 3D sound speakers, a center speaker, and a subwoofer deliver impressive audio.

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  • Published On May 21, 2022 at 09:07 PM IST
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