The industries linked to metaverse should generate more than US$ 400 billion by the year 2025, according to a study by the consulting firm Boston Consulting Group (BCG).
In addition, the number of transactions involving NFTs linked to the metaverse will experience significant growth over the next five years. Linked to this expansion, a jump from 600,000 transactions in 2022 to 9.8 million in 2027 is predicted, according to Juniper Research.
only in Brazil, there are about 140 companies that work with businesses focused on the metaverse. Half of this group is made up of startups.
immersive experiences
Marina Perelló, COO of the Brazilian innovation and art startup, Yaak Studio, which develops immersive digital experiences, says that there is a very clear interest on the part of brands, companies and creators in expanding the performance of their businesses through the metaverse.
“Today we are in great demand because of MetaMarkets, an arm of solutions for companies and we are working with NFT’s aimed at the metaverse”, he says.
Marina explains that NFTs can be a gateway for those who want to explore the web3.
“In practice, events in the metaverse, courses, meetings and promotional actions can have NFTs that certify the attendance of the participant, enabling for future events and spaces, or even create a rewards program. All registered in blockchain”, explains Marina.
NFTs under various uses
The smart contracts [smart contracts]as the automatic contract systems generated in the blockchainallow these non-fungible tokens to be linked to participation in physical and virtual events.
Marina cites as an example an event that will take place at MetaMarket Space, promoted by Securities and Exchange Commission (CVM) and the Brazilian Association of Public Companies (Abrasca), in which participants will receive an NFT as proof of presence.
In some cases, the distribution of NFTs can also happen as rewards or free gifts, known as airdrops.
According to Marina, these types of NFT transactions also serve as a means of benefiting their holders.
Participation certificates can contribute to building a journey of knowledge or validating a diploma, giving access to products and services, rewards program and even voting power in decision-making. “The distribution rules, use and benefits of NFT will vary depending on the type of event and the issuing partner.
“Eventually, there may be monetary value in the NFT, but this depends on the perception of values linked to these benefits” explains the COO.
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Source: Moneytimes
I am a journalist with over 6 years of experience working in the news industry. I currently work as an author for Global Happenings, and my coverage focuses on Technology news. I have written for various publications, including Reuters, The New York Times and The Guardian.
