Tom Wambsgans' 'Ludicrously Capacious Bag' Rant From Succession Is Internet's Favorite Meme

Isha Sharma
Isha Sharma
Updated on Mar 31, 2023, 04:56 IST- 10 min read
Indiatimes

Tom's satire of a Burberry handbag in the Season 4 premiere of "Succession" has become a fad online. Totes are no longer spacious, huge, or gigantic—now, they're ludicrously capacious.

One of the most popular memes on the internet is based on a line from the Season 4 premiere of Succession, in which Matthew Macfadyen's character, Tom, gives a scathing review of a handbag. 

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When Greg (Nicholas Braun) brings a date to Logan Roy Sr's birthday celebration, his date stands out among the affluent crowd. 

Kerry (Zoe Winters), Logan's secretary, comes up to Greg while the other people are calling her "Bridget random f***k" to remind him that they aren't in an "f——— Shake Shack."

Greg doesn't understand why his date was treated so differently from everyone else so quickly. 

Later, Tom pulls him aside to talk about his "faux pas," which was a viral monologue about her style.

"Why? Because she’s brought a ludicrously capacious bag," Tom starts. 

"What’s even in there, huh? Flat shoes for the subway? Her lunch pail? I mean, Greg, it’s monstrous. It’s gargantuan. You could take it camping. You could slide it across the floor after a bank job."

Fans instantly linked Tom's rambling into a meme by linking his clever vocabulary to movie stills, including those from "The Devil Wears Prada."

"Are you wearing the ludi— The ludicrously capacious bag? Yeah, I am," one user wrote, captioning a meme of Anne Hathaway's character, Andy Sachs, holding a Burberry bag.

The official Twitter account of an online dictionary—Merriam-Webster, played along and quickly jumped on the bandwagon.

Reposting Tom's monologue and a photo of its own "ludicrously capacious" tote bag included links to the definitions of the terms cited in the comments.

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Ludicrous, according to Merriam-Webster, means "amusing or laughable through obvious absurdity, incongruity, exaggeration, or eccentricity." 

Capacious is "containing or capable of containing a great deal."

The Cut claims Bridget carried a classic Burberry pattern $2,890 vintage two-handle handbag.

Since then, fans have used Tom's line to define other celebrities' large bags, such as Gwyneth Paltrow's brown handbag from her ski crash trial.

Tom's dialogue has become such a rage that now fans can find Ludicrously capacious tote bags on Etsy.

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Tom's entire monologue is written on a few of them.

 "I will never take a ludicrously capacious bag anywhere ever again. My bags will always be appropriately sized for the event, if not slightly smaller," one user wrote.

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