Posters of 'Aavesham' and 'Varshangalkku Sesham' | Photo: www.facebook.com/FahadhFaasil, www.facebook.com/DhyanSreenivasanOfficial
The recent controversy surrounding the suspension of Malayalam films from PVR screens has garnered widespread attention in the film industry, prompting the Active Telugu Film Producers Guild to lend its support to Malayalam cinema on this matter.
The rift between PVR and the producers' association arose over the establishment of a content mastering unit for the projection of films, resulting in the suspension of Malayalam film screenings. The situation escalated further when films slated for release during the festive seasons of Ramzan and Vishu were withdrawn from theaters. However, discussions led by Lulu Group Chairman M A Yousafali have temporarily quelled the issue. Despite this temporary resolution, uncertainties remain regarding the screening of Malayalam films at certain theaters, including Mirage Cinemas in Kozhikode and the newly inaugurated screens at Forum Mall in Kochi.
Expressing solidarity with their counterparts in Kerala, the Telugu Producers Guild took to social media platform X to denounce the unilateral decision by the multiplex network to halt the screening of Malayalam films. The guild emphasized the importance of fair business practices and pledged unwavering support to filmmakers in Kerala.
This show of support was echoed by prominent Telugu producers Mythri Movie Makers, who shared the guild's post. The fallout from the PVR dispute has also affected the screening of Mythri Movie Makers' Telugu dubbed Malayalam film ‘Manjumal Boys.’
The root of the dispute lies in disagreements over digital content production, with PVR refusing to acknowledge producers' independent mechanisms to avoid hefty fees. As a result, PVR ceased booking and screening Malayalam films, causing significant financial losses for films in circulation and those poised for release during Vishu.
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