Directed by and starring Jerry Seinfeld, Unfrosted is one of those clever and sarcastic comedies that dives into ambitious aspirations in a quirky way.
A film where the revolutionary days of sweets and profits meant a lot more competition. It’s approached from a storytelling angle. The film jumps right to the events within the title itself. As one who has been fascinated by cereal products from a young age, Unfrosted felt like a comic book experience of heroes and villains fighting for first place in a creative race to the top. It is a wonderful delight and a bizarre adventure. The quirkiness works well with the pairing of two comics of lighthearted humor in Seinfeld and Gaffigan.
The invention of the Pop Tart brings a universe of comical corruption. The film reaches back to a time where marketing and logos were all that mattered. Think about the series Mad Men diving deep and blending with bits of Seinfeld and a whole lot of fancy commercialism. This is a colorful trend of comedic motions that keeps landing its punchlines and delivering witty outcomes, and there are plenty of them in Unfrosted.
Finding the frosting is the essence of the film’s mission in Unfrosted. POP-TART in all caps is what finally sells Unfrosted. The minds of Gaffigan and Seinfeld coming together use their talents as successful comedians to create a pure adrenaline experience of solid fun.
The two focuses of the film are Bob Cabana and Edsel Kellogg III. Seinfeld is Bob, and he has a fascination with creating a breakfast recipe that sells and hits the spot. Jim Gaffigan is Edsel, the head of the cereal empire. Both Bob and Jim are business partners at Kellogg. Their competitor is Post. A film that is purely in the comical mind of Seinfeld, Unfrosted works to find the sweetness with having the layer of being quirky. Its context of silliness dives deeply, especially when Bob and Edsel team up with Donna Stankowski, played by Melissa McCarthy. Donna works with NASA. The search for success and creating a brand of celebratory food is all about diversity in ingredients and delivering a new and appealing product in Unfrosted.
The rival between Bob and Edsel is Marjorie Post, played by Amy Schumer. The comedians dive into the competitive mode in a universe where food commercialism matters. The writing in the film is pure in the sense that it wants its audience to keep humor in the back of their mind throughout. Gaffigan and Seinfeld deliver their lines much like they are performing, like there should be an outbreak of laughter after each punchline. It may seem silly and overrated, however, deep-down it is a creation of a comedy that is different and unique—it is truly heartfelt. Hugh Grant is truly endearing playing a mascot for a cereal. Grant plays Thurl Ravenscroft, and his performance is like seeing someone who would normally do Shakespeare looking like they needed a break or some extra money The joy of the dynamic of the film is how the audience does not have to take any of the characters seriously and still have a wonderful time.
For Seinfeld as a director, this is the type of film he would direct. Even though it went back and forth for me, it serves as a film that I find to be a nice change-of-pace for many audiences.
A film that makes its viewers think back to the days when having breakfast foods with sponsors served a bigger purpose. The competition side though, is a bit over-the-top.
Overall, I found the film to be pleasant, despite how mediocre it could be at times. Still, it is a joy in the positive mood and humor it brings to the screen. The fight between Kellogg and The Post is challenged with humor, egos, and quirky adventures.
Two-and-a-half out of four stars for Unfrosted.
